Reggaetón’s shift to Japanese Aesthetics

I am a huge Bad Bunny fan! to the point that I will analyze and dissect everything that man produces. One of my favorite songs is Yonaguni that was released back in 2021 as a single before his Un Verano Sin Ti album.

Yonaguni is all about the narrators ex lover, who they are still in love with. The narrator (Bad Bunny) is still not over and so in love that they are willing to fly to Yonaguni, Japan. This functions as a hyperbole of traveling immense distances for a person they love. This song is sung entirely in Spanish, but at the very end, sung in Japanese.

Bad Bunny is not the only Latin American Reggaeton and Trap artists leaning into Japanese Aesthetics. Early actions can be seen with J Balvin’s Colores alum where the concept art is from Japanese artist Murakami. A plethora of Latin American artists are leaning into Japanese aesthetics, langguage, and streetwear.

Though not Latin American , Spanish singer Rosalia takes words,phrases, and even Japanese concepts on sexuality to talk about her own loves and experiences.

In her most recent single, Tuya. she even incorporates sound bites from the traditional Japanese instrument called the Koto.

Puerto Rican Producer Tainy’s new album draws on anime drawings and concepts of Ghost in A Shell, to share his new album called DATA!

Why are Latin American reggaetoneros & artist’s that perform in this genre leaning so much into Japanese aesthetics and popular culture? What does this mean to Japanese listeners who are slowing being introduced to the rising popular genre?

Welcome to Music! It’s Language, History, and Culture!

MUSC 1300- TR11(1730)- Fall 2023.

Tues/Thursdays from 11:00-12:15 in Whitehead 417 @Brooklyn College

Kelsey Milian Lopez – kmilian@gradcenter.cuny.edu

This course introduces music cultures from different times, places, and people. We will explore many of the cultural, social, political, and economic processes and issues in which music is implicated. We will also explore the ways that music is used, understood, and consumed by people in various locations and historical periods. Students will gain exposure to a wide range of musical styles, studying the history behind these genres and gaining the skills necessary to appreciate these musical forms. 

One of the main objectives of the course is to help you learn new ways of thinking about, listening to, and discussing music using comparative analytical language, and to think about relationships between musical elements and their cultural context. Over the course of this semester, you will also develop the ability to listen critically to music. 

This will also draw on the growing body of contemporary ethnomusicology and transnational American literature that seeks to view artistic practice and cultural identity through a global lens that focuses on immigration, migration, and contemporary channels of transnational communication. This global perspective reorients our thinking about the nature of “American” music by focusing on the complex flow of diverse musical practices into and out of the U.S.

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